FRANCHISE INTELLIGENCE SERVICES
Olson & Associates provides valuable research to help franchisors strengthen their franchise development by gathering data, insights and profiling information from your current franchisees, development team and other franchisors.
This better understanding of buyer characteristics, motivations and attitudes toward the business and franchise system has helped our clients in their recruitment advertising, marketing and sales approaches. We offer the following research services:
Franchisee Development Surveys
Conduct franchisee interviews to identify key recruiting factors such as what attracted your owners to the system; what they see as the business benefits and challenges; their level of satisfaction with the business; what they believe are the qualities necessary to succeed; how they rate their ownership experiences; and advice they provide prospective owners considering the franchise.
Franchisee Validation Shopping
Contact franchisees as prospective buyers to learn what they are really saying to your prospects, how they are representing your opportunity, how willing and helpful they are in answering questions, and their attitudes about the business.
Sales Staff Shopping
Contact your sales people as prospective buyers to evaluate their sales skills and effectiveness in following your sales process, from the initial telephone and email requests up to the Discovery Day program.
Competitive Franchise Shopping
Contact franchisors within your industry as prospective buyers to evaluate and learn from your competitors’ recruitment processes, selling approaches, program features and benefits, and quality of sales personnel and promotional materials.
Review Franchise Disclosure Documents to evaluate and compare your franchise offering and performance with other brands.
For more information call 562 856 1909 or fill out the form above.
"Steve’s expertise was instrumental in taking annual franchise sales from 5 units to 42 in one year"