FRANCHISE ADVISORY SERVICES
Olson & Associates provides key areas of development guidance to emerging and established franchise systems to help accelerate their franchise growth. These services can include:
Provide recommendations where needed to help strengthen your marketing and recruitment approaches, sales structure and process, performance tracking systems, candidate profiling, competitive strategies, market positioning, franchisee validation programs, public relations efforts and other key factors contributing to successful franchise growth.
Assist in analyzing and planning revenue models and growth objectives, regional vs. national growth strategies, master vs. individual licensing, co-branding and other non-traditional expansion opportunities. Provide planning assistance in expanding your programs and services to support your stages of growth.
Provide guidance in conducting shopping activities and acquiring competitive research to help reinforce your recruitment advertising, marketing and sales approaches.
Recommend lead-generation sources based on your specific marketing objectives, budget and other relevant criteria. This includes the scheduling of traditional advertising, as well as non-traditional and secondary lead sources.
Help negotiate the placement of ad schedules outlined in your approved Media Plan. All media billing is direct to your company, with no agency placement commissions paid to Olson & Associates, and any negotiated savings passed on to you.
Help guide your agency in their creative treatment, design and production of franchise sales materials to ensure they effectively target franchise candidates. For an additional fee, we also design and produce marketing materials for Clients without agency representation.
For more information call 562 856 1909 or fill out the form above.
The New Well
"Steve is one of the most respected leaders in franchising ... the rare person who can do it and teach it."